Ms. Fuentes was appointed CEO of Grupo Imperial in 1992 at the age of 29. She quickly positioned the company as a top player in Northern Mexico’s energy sector. Ms. Fuentes served as President of the Mexican Natural Gas Association from 1996 to 2000, and as President of the Business Energy Network of the Asia-Pacific Economic Cooperation Agreement (APEC) from 2002 to 2004. From 2007 to 2015, she served as CEO of Grupo Omnilife-Angelissima-Chivas. Under her leadership, the company became one of the top 100 corporations in Mexico.
She participated in the World Economic Forum’s Gender Parity Programme, and led the Mexican Gender Parity Taskforce. She currently is a Global Advocate for the UN Foundation’s Girl Up Campaign; co-chairs the PVBLIC LATAM regional platform; is member of the Latin American Program Advisory Board of the Woodrow Wilson International Center; is member of the Global Dignity's International Council of Advisors; and is member of the Equality Now Advisory Board.
Her work in this field has been recognized by numerous honors and awards. In 2015, UN Women gave her the Women’s Empowerment Principles CEO Leadership Award; she was the first female CEO to receive this award for championing gender equality in the private sector. In 2016, PVBLIC Foundation, Ismael Cala Foundation, and the United Nations gave her the award for Latin Woman Empowerment. In 2017, she received the Corporate Social Responsibility Award from The Maestro Cares Foundation. In 2019, she received Reflejo Award from MIA- Cogrowing for her work in the promotion of gender equality and women empowerment in Mexico.